How to learn more about your best customers and find others like them

Discover how to harness our data-rich sales and marketing solutions so you can learn more about your best customers, and use that information to search for more like them.

AI 'set to revolutionise marketing'

Marketing executives expect artificial intelligence to have a big impact on the industry in the coming years, research suggests.

Study points to easing growth in video-based marketing

Video content remains a big focus for the marketing industry, but research has suggested that the growth rate for expenditure in this area could be slowing.

B2B marketers urged to harness visual content

B2B marketers have been reminded of the importance of visual content.

Will agile marketing be a big B2B trend in 2017?

Agile marketing is set to have a big impact on the B2B space next year, according to an expert.

IoT 'seen as top tech priority for marketers'

The Internet of Things is set to become increasingly important to B2B marketers in the coming year, according to a new report.

B2B marketers 'still lack confidence in digital capabilities'

B2B marketers continue to lack confidence in their digital capabilities, despite the growing importance of this channel.

B2B content marketing 'to mature and evolve in 2017'

Developments in content marketing will be a key B2B trend for 2017, an expert has predicted.

Gartner reveals forces shaping marketing technologies

Four key forces are influencing the development of marketing and advertising technologies, according to Gartner.

Marketing budgets rise for third consecutive year

Marketing budgets have increased for a third consecutive year in 2016, according to a new survey from Gartner.

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