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Marketing executives expect artificial intelligence to have a big impact on the industry in the coming years, research suggests.
Video content remains a big focus for the marketing industry, but research has suggested that the growth rate for expenditure in this area could be slowing.
B2B marketers have been reminded of the importance of visual content.
Agile marketing is set to have a big impact on the B2B space next year, according to an expert.
The Internet of Things is set to become increasingly important to B2B marketers in the coming year, according to a new report.
B2B marketers continue to lack confidence in their digital capabilities, despite the growing importance of this channel.
Developments in content marketing will be a key B2B trend for 2017, an expert has predicted.
Four key forces are influencing the development of marketing and advertising technologies, according to Gartner.
Marketing budgets have increased for a third consecutive year in 2016, according to a new survey from Gartner.