This website uses cookies to offer you the best experience online. By continuing to use our website, you agree to the use of cookies. If you would like to know more about cookies and how to manage them please view our privacy & cookie policy.

Free trial

13 December 2017

Apple adds Shazam to the family

Lisa Wright

The announcement that Apple is to acquire Shazam, the UK-based company that is responsible for the app which can identify a song by pointing a smart phone at the music source, really isn't that surprising and for me it's more a case of why they haven't announced this deal earlier.

Shazam launched in the UK in 2002 and was based on the concept that its users dialled a number, played a song and then received a text message with the name and artist. It was included as an iPhone app in the launch of Apple's app store back in 2008, with an android version following soon after.

According to the company's website it took them "10 years to reach 1 billion tags, 10 months to reach 2 billion, 3 months to go from 10 to 12 billion" and back in 2011 Apple announced it was the fourth most downloaded app of all time.

Apple is reported to be paying around USD 400m for Shazam and this would be the company's largest deal since August 2014, when it acquired Beats Electronics, the manufacturer of Beats Headphones.

It is believed that this is not a deal about technology for Apple but more about the listening habits of Shazam's millions of users and the ability to further integrate these Shazam users into the Apple music ecosystem.

LIsa Wright

Lisa Wright, Managing Director, M&A products

A regular blogger on this site, Lisa shares her analysis and opinion on news and trends in M&A, private equity, venture capital and IPOs.

A regular blogger on this site, Lisa shares her analysis and opinion on news and trends in M&A, private equity, venture capital and IPOs.

bvdi white logo

How Bureau van Dijk can help you

Certainty is a highly-prized commodity in business. Data might be getting bigger all the time, but this only makes extracting value from it more difficult.

In capturing and treating private company information we aim to give you more certainty – and help you make better decisions and work more efficiently.

 

 

Our solutions are designed to help different business challenges and streamline your workflow. Many of our customers blend our information with their own internal data to get a more complete picture of the companies in their ecosystem.

Try our more certain approach –
welcome to the business of certainty.