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CRM integration: enriching, refreshing and centralizing your data for B2B sales and marketing success

White paper

CRM integration: enriching, refreshing and centralizing your data for B2B sales and marketing success

This white paper outlines the benefits and mechanisms of connecting your CRM system to the rich, updated information on third-party databases.

We look in detail at:

  • The problems of data maintenance and lost opportunities
  • Data-matching
  • The technical implementation of integration
  • A customer success story

Whatever your starting point, this white paper will aid your understanding of what these issues mean for your company, and how you can improve your own systems, analytical powers and business development prospects through integration.